Our story
A BAKERY BUILT IN THE
MARGINS OF A VERY
FULL LIFE.
Back Room Bakery is a neighborhood bakery born in the back room of a very full life. It began alongside a corporate job: everyday responsibilities, customer texts, deliveries, experiments, flour-covered counters, and one quietly powerful question: what could this become?
It's where dough rises, ideas ferment, experiments happen, and customers become friends. We bake slowly, make things with our hands, and believe there should always be room for what could be.
Real life isn't perfect. And neither are we.
FRONT OFFICE
- polished
- optimized
- productive
- professional
BACK ROOM
- messy
- experimental
- human
- alive
+ the mess in the middle
Why brb
PERMISSION TO
STEP AWAY.
brb = be right back. It's more than a monogram. It's a mantra, a playful permission slip to step away from whatever you're “supposed” to be doing and make room for something else.
the house loaf
THE HAZEL STARTS EVERYTHING.
The classic loaf holds permanent special status as our house loaf, named in honor of Alyssa's grandmother, Hazel. The Hazel is our original loaf. She passed away just as Back Room Bakery was beginning to become something real. This one's for her.
The tension
SOFTNESS × REBELLION
This is not a serene sourdough brand. It's warm, human, and comforting, with a little professional rebel energy underneath.
- Warm, not quaint
- Comforting, not sleepy
- Playful, not childish
- Handmade, not amateur
- Simple, not sterile
- Hopeful, not saccharine
- Rebellious, not angry
- Structured, but alive
Not just clean and simple. Felt.
WHAT YOU'LL FEEL
Belonging
Customers become regulars. Regulars become friends.
Comfort
Crumbs, flour, real life. Imperfect on purpose.
Trust
Made by a real person in a real place.
Ease
No optimization. Just bread and a break.
Hope
Small things can become something alive.
Permission
Change plans. Start small. Take the detour.
North star
GOOD THINGS NEED ROOM TO RISE.
When we make a decision, we ask:
- Does this feel human?
- Can we see evidence of a hand?
- Is it polished enough to trust?
- Is it imperfect enough to believe?
- Does it leave room for possibility?
- Is there a tiny bit of rebellion?
If yes, it belongs in the Back Room.